A new model for
growing products

Maker Market pairs indie builders with growth partners on a revenue-sharing basis. No hourly rates. No equity negotiations. Just aligned incentives and shared upside.

For Builders

1

List your product

Share what you've built — the problem it solves, your current traction, and the type of growth help you need. Set the rev-share percentage you're offering.

Your listing shows growth partners exactly what they're working with: product category, current revenue, user count, and growth goals.

2

Review applications

Growth partners browse your listing and apply with a pitch. Review their portfolio of past results, their proposed strategy, and their area of expertise.

Every growth partner has a verified portfolio showing products they've helped grow, revenue they've generated, and the channels they're best at.

3

Agree on terms

Pick the growth partner you believe in. Agree on rev-share percentage, milestones, and a trial period. Everything is documented in a partnership agreement.

Standard partnerships start with a 30-day trial at a lower rev-share, then move to full terms once both sides are happy.

4

Grow together

Your growth partner gets to work. Track progress on a shared dashboard with real-time revenue attribution, milestone tracking, and automatic payouts.

Revenue is tracked automatically. When your product earns, your growth partner's share is calculated and paid out — no invoicing, no chasing payments.

For Growth Partners

1

Browse products

Filter by category, stage, revenue range, and the type of growth work needed. Find products you genuinely believe in and want to help grow.

See real metrics: current MRR, user count, growth rate, and what percentage of revenue is on the table.

2

Apply with a pitch

Found a product you love? Apply with your proposed growth strategy. Show the builder why you're the right partner and what channels you'll focus on.

Your portfolio of past results does the heavy lifting. Builders can see exactly what you've accomplished before.

3

Start the partnership

Once matched, align on milestones and kick off a trial period. You have full transparency into the product's metrics so you can measure your impact.

The shared dashboard shows which growth efforts are driving results, so you can double down on what works.

4

Build your portfolio

As the product grows, your earnings grow. Every successful partnership adds to your public portfolio — a verified track record that attracts better opportunities.

Top growth partners build a portfolio of 3-5 products, earning recurring revenue from each. Your results compound over time.

Built on trust

Revenue-sharing only works when both sides trust the system. Here's how we make it work.

Transparent revenue tracking

Both sides see the same numbers. Revenue attribution is automatic and auditable. No disputes, no guesswork.

Protected partnerships

Partnership agreements are documented and enforceable. Trial periods protect both sides. Either party can exit cleanly.

Fair by design

Rev-share means both sides win or lose together. No upfront fees, no hourly billing. Incentives are permanently aligned.

Common questions

What's a typical rev-share percentage?

Most partnerships fall in the 10-30% range, depending on the growth work involved and the product's stage. Builders set their offer, and growth partners can negotiate.

How is revenue tracked?

Revenue is tracked through integration with your payment provider (Stripe, Paddle, LemonSqueezy, etc.). Both sides see the same dashboard with real-time attribution.

What if the partnership isn't working?

Every partnership starts with a trial period (typically 30 days). Either side can end the partnership cleanly. Growth partners keep earnings from the trial period.

Is this like affiliate marketing?

No. Affiliates drive one-time referrals. Growth partners are long-term collaborators who handle positioning, distribution, content, and audience building. They're invested in the product's success, not just clicks.

Does Maker Market take a cut?

Maker Market takes a small platform fee on revenue processed through partnerships. The majority goes directly between builder and growth partner.

Ready to grow something real?

Browse products looking for a growth partner and start building your portfolio.

Become a Growth Partner